There was a networking issue associated with Google Cloud Global Load Balancing, the service that automatically distributes customers' application workloads across servers or data centers to ensure no single resource is being overworked to the point of failure or degraded performance. (Data Center Knowledge) - It's unclear what exactly caused the outage, but there's a report of an incident on the Google Cloud Status Dashboard that roughly corresponds with its time frame. “Something’s not quite right, and we’re looking into it,” Spotify tweeted from the account during the service issue. Some problems on Spotify were fixed within an hour, according to the website, which tracks outages. The two companies, along with Microsoft Corp., are the largest providers of data storage over the internet. The outage hit Google a day after extended service issues for Inc. Less than an hour after the initial reports, the spokesman said the issues “should be resolved” as of 12:48 p.m. “We are aware of issues affecting some of our GCP services and the team is actively investigating,” a spokesman for Alphabet Inc.’s Google said in a statement. The disruption affected Google’s service that provides computing storage and data management tools for companies. It's doubtful that Apple will just ignore this move.(Bloomberg) - Portions of Google’s cloud-computing service went down Tuesday, leading to the temporary failure of some popular applications that rely on the technology giant, including Snapchat and Spotify. Spotify is only letting users purchase audiobooks from a web browser. This circumvents Apple's hefty take rate for purchases made from within an iOS app. Speaking of audiobook downloads, we can't forget about Apple. But it will still be interesting to see how Amazon responds. Spotify's audiobooks are purchased individually, so this may attract different sets of users. However, it also creates new competitive challenges against top technology companies, including Amazon and Apple.įor Amazon, it offers an audiobook subscription service, and its Audible platform dominates the market.

Therefore, this does provide the company with a new growth opportunity. Management is excited because the audiobook industry is growing 20% annually. Looking ahead to how it can gain and retain new users, Spotify launched audiobooks in the U.S. All of this said, it seems like Spotify stock was down in September mostly because the market had a rough month.

Spotify down.